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Scenario Engine: Aggressive Expansion
Simulate potential futures. Compare baseline performance against modified spend and strategy assumptions.
Scenario
Aggressive Expansion
Spend Change
+₹50.0k
Revenue Impact
+₹120.0k
Margin Impact
+₹30.0k
Risk Band
Medium
Confidence Level
Primary AnalysisLive Data
Main visualization of key metric drivers
Key Insights
- •Increasing spend by 30% yields 45% more revenue, but lowers ROAS from 3.0 to 2.4.
- •Risk is Medium because it relies on unproven TikTok scale.
- •Recommended: Phased rollout over 3 months.
Deep Dive
Change Drivers
Data Transparency
Full breakdown of the underlying data points for verification.
| Channel / Driver | Change | Rev Impact | Confidence |
|---|
Methodology
How SpendSignal calculates scenario-engine
The Logic
I need you to simulate and compare these 3 scenarios with confidence bands:
1. **Aggressive**: Increase total budget by 30%.
2. **Defensive**: Cut total budget by 20%.
3. **Reallocation**: Move 30% of spend from the worst performing channel to the best.
Present the results as a decision slide: Revenue Impact, ROAD Impact, and Risk.
Input Data Required
- Date Column
- Spend per Channel
- Revenue / Conversions
Output Deliverables
- Executive Dashboard
- Strategic Insights
- Downloadable PDF