Live Report Preview
This is exactly what you get when you run your data.
Cost Elasticity & Kill-Zone Analysis
Identify where spend cuts are safe versus where they will destroy revenue. Optimize your cost structure with precision.
Price Elasticity of Demand (PED) Adapted for Cost
Total Cost
₹0.05 Cr
Elastic Cost
40%
Cutting this hurts revenue
Inelastic Cost
60%
Safe to optimize
Safe-to-Cut Savings
₹0.6 L
Available immediately
Kill-Zone Risk
15
Risk of over-cutting
Primary AnalysisLive Data
Main visualization of key metric drivers
Key Insights
- •Branded Search is operating in the 'Zero-Return Zone'. You can cut 50% without revenue loss.
- •Prospecting is highly elastic; every $1 cut loses $3.20 in revenue.
- •Total safe-to-cut waste identified: $75,000/month.
Logic Used
- We simulate 'Cost Shocks' (-50% to +50%) to predict revenue impact.
- Elasticity > 1.0 (Kill Zone): Cutting cost hurts revenue disproportionately.
- Elasticity < 0.5 (Safe Zone): Cutting cost yields pure margin gain.
- Derived from historical MMM coefficients.
Deep Dive
Cost Category Analysis
Branded SearchImpact: ₹0.50 / ₹1 cut
Elasticity: 0.20
ProspectingImpact: ₹2.80 / ₹1 cut
Elasticity: 1.40
Data Transparency
Full breakdown of the underlying data points for verification.
| Category | Monthly Cost | Elasticity | Rev Impact / ₹1 | Recommendation |
|---|---|---|---|---|
| Branded Search | ₹50,000 | 0.20 | ₹0.50 | Cut |
| Prospecting | ₹200,000 | 1.40 | ₹2.80 | Protect |
Methodology
How SpendSignal calculates Cost Elasticity & Kill-Zone
The Logic
1. Analyze the elasticity of my marketing channels (Marginal ROAS curves).
2. Identify 'Sacred Cows' (high efficiency, high volume) vs 'Safe-to-Cut' zones (low/negative marginal returns).
3. Simulate a 15% budget cut focused only on the least efficient channels and predict the net margin impact.
Input Data Required
- Date Column
- Spend per Channel
- Revenue / Conversions
Output Deliverables
- Executive Dashboard
- Strategic Insights
- Downloadable PDF