SpendSignal Architecture

SpendSignal's backend has an AI-native BI platform built for scalable, real-time decision-making. At its core, SpendSignal AI powers every layer through intelligent agents that validate, transform, analyze, and explain data, ensuring seamless flow from ingestion to insight.

Data Sources

AWS
Redshift
Snowflake
Kafka
Postgres
Salesforce
AWS Region EU-West 2

AWS S3 Data Lake

Raw Data
Transform
Processed
Transformation Layer
Glue
Athena
CloudWatch
EC2
Lambda
App Runner

Value Layer

Athena
Interactive Query
API Layer
Unified Access
File System
Amazon S3

Analytics

Insights & Reports
Data Visualization
Operational Systems
Process Integration
SpendSignal AI
AI Decision Engine

Source Data Layer

Seamless integration with structured, semi-structured, and unstructured data sources. Supports batch ingestion, real-time streams, and API connectors.

SpendSignal AI Integration

At this junction, SpendSignal AI activates the Data Governance Agent to evaluate incoming data for schema adherence, structural consistency, and semantic alignment—ensuring that data quality and compatibility checks are conducted before it enters the processing pipeline.

Storage & Ingestion

Scalable transformation and raw storage using AWS-native tools like S3, Glue, and Redshift.

AWS S3 Data Lake

Secure raw format storage

AWS Glue

ETL transformations & cleaning

Amazon Redshift

High-performance analytics

Anomaly Detection & Governance

SpendSignal AI monitors for:

  • Unexpected nulls or surges in volume
  • Breakdowns in scheduled jobs or schema drift
  • Skewed distributions across key segments

Value Layer

Where core intelligence is delivered—transforming prepared data into decisions, forecasts, and optimization.

Intelligent Optimization

Powered by Amazon Athena and SageMaker, SpendSignal AI agents in this layer:

  • Detect real-time anomalies in performance KPIs
  • Surface root causes behind movements
  • Dynamically recalculate segments
  • Recommend next-best-actions

Agentic AI Capabilities

Elevating how users interact with data beyond traditional BI.

SpendSignal AI Chat

A dedicated agent that allows users to query data using natural language. It supports use cases such as explaining metric movements, retrieving top-level KPIs, or identifying outliers contextually.

SpendSignal Omnis

The orchestration layer enabling agents to work together in real time. It facilitates coordinated agent-to-agent interaction that mirrors a real analytical team operating across your data.

BI Query Processing Workflow

A modern, AI-powered approach transforming natural language into actionable insights without SQL knowledge.

The Challenge

Traditional BI requires SQL knowledge or reliance on technical teams, creating bottlenecks and delaying decisions.

The Solution

An AI-orchestrated workflow using LangChain, LLMs, and intelligent executors to democratize data access.

The Result

70% reduction in time-to-insight and 3x increase in data-driven decisions across the organization.

Business User
Submits natural language questions about business data
LangChain SQL Agent
Orchestrates query processing and routing
Natural Language Query
Generated SQL
Anthropic LLM
Converts natural language to optimized SQL queries
LangChain Executor
Executes SQL queries against database
SQL Query
Raw Results
Database
Returns structured query results and data
Local LLM / Insights
Transforms raw data into business contextual insights