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Methodology
How SpendSignal calculates Revenue Quality & Fragility
The Logic
1. Split my revenue into **Structural/Baseline** (Brand/Organic) vs. **Stimulated** (Incremental from spend).
2. Calculate a 'Revenue Fragility Score' (higher stimulated % = higher fragility).
3. Stress test: What happens to total revenue if we cut spend by 20%?
4. Identify 'Fake Growth' that is purely dependent on paid acquisition.
Input Data Required
- Date Column
- Spend per Channel
- Revenue / Conversions
Output Deliverables
- Executive Dashboard
- Strategic Insights
- Downloadable PDF