Growth Resilience Score

Recession test: Will the business survive a shock?

Stop guessing. Use causal incrementality to measure exactly what works and what simply takes credit.

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Growth Resilience Score (Shock Test)

Stress test your business model. How long is your runway if revenue drops by 20%, 40%, or 60%?

Resilience Score
62

Survival Probability

Fixed Cost Ratio
40%

of Total Revenue

Cash Runway
14 Mo

at Current Burn

Survival Prob
88%

6 Month Horizon

Primary AnalysisLive Data
Main visualization of key metric drivers
Key Insights
  • Resilience Score is 62 (Moderate). Heavy reliance on Meta Ads (75% of acquisition).
  • If Meta CPMs double, gross margin drops to 15%.
  • Fixed costs are 40% of revenue, making you vulnerable to demand shocks.
Deep Dive

Vulnerability Map

75%
Revenue from Top Channel
40%
Inflexible Costs
Data Transparency
Full breakdown of the underlying data points for verification.
MonthRev (Shock)CostsCash BalanceRunway

Methodology

How SpendSignal calculates Growth Resilience Score

The Logic

Calculate a **Growth Resilience Score (Recession Test)**. Combine: 1. **Fragility**: High percentage of Baseline Revenue (Good) vs Paid (Risky). 2. **Diversity**: Channel concentration risk (Are we dependent on one channel?). 3. **Efficiency**: Current blended tROAS vs Break-even targets. Give a score out of 100 and list 3 levers to improve it.

Input Data Required

  • Date Column
  • Spend per Channel
  • Revenue / Conversions

Output Deliverables

  • Executive Dashboard
  • Strategic Insights
  • Downloadable PDF

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