For CFOs

Marketing metrics that speak finance language

SpendSignal helps CFOs make confident marketing investment decisions grounded in incrementality, not attribution theater. Get answers to hard questions that traditional tools can't solve.

Core Metrics for CFOs

These are the metrics CFOs actually use to make spend decisions—not vanity dashboards.

road metric

understand Return on Ad Dollar (ROAD)

true roas

understand True ROAS (tROAS)

Hard Questions CFOs Ask

These are the questions that attribution tools can't answer—but SpendSignal can.

1

How do I know which marketing spend is discretionary vs essential?

2

What is the true economic return on each channel?

3

How do I forecast marketing impact on next quarter revenue?

4

Which channels would hurt least if cut by 20%?

5

How do I justify marketing budget increases?

Get Answers in Minutes

Upload your historical spend and revenue data. SpendSignal analyzes incrementality and gives you actionable answers to these exact questions—with confidence ranges, not false precision.

Industry-Specific Insights for CFOs

See how CFOs in different industries use SpendSignal to make better decisions.

d2c marketing challenges for CFOs
b2b saas marketing challenges for CFOs
fintech marketing challenges for CFOs
marketplaces marketing challenges for CFOs

Ready to get started?

Join CFOs making confident marketing decisions with incrementality intelligence.