Time-to-Value & Cash Velocity

Rank channels by liquidity efficiency and lag.

Stop guessing. Use causal incrementality to measure exactly what works and what simply takes credit.

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Methodology

How SpendSignal calculates Time-to-Value & Cash Velocity

The Logic

Build a **Time-to-Value & Cash Velocity Model**. 1. Analyze the 'Lag' effects of each channel. 2. Which channels exhibit the fastest return on ad spend (Shortest Lag)? 3. Which channels are 'Slow Money' (Long tail returns)? 4. Rank channels by 'Liquidity Efficiency' (Speed of payback).

Input Data Required

  • Date Column
  • Spend per Channel
  • Revenue / Conversions

Output Deliverables

  • Executive Dashboard
  • Strategic Insights
  • Downloadable PDF

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