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Acquisition ROI vs Retention ROI
Compare the efficiency of acquiring new customers versus retaining existing ones. Find the optimal spend split.
Cohort-Based LTV/CAC Analysis
Blended CAC
₹240
Acquisition ROI
1.5x
Return on First Purchase
Retention ROI
4x
Return on Repeat Purchase
Speed Winner
Retention
Fastest Payback
Primary AnalysisLive Data
Main visualization of key metric drivers
Key Insights
- •Retention ROAS (4.0x) is 2.6x higher than Acquisition ROAS (1.5x).
- •Logic: Comparison of marginal revenue per dollar spend for existing vs new cohorts.
- •Recommendation: Shift 20% of Acquisition budget to Retention.
Logic Used
- We track cohorts by acquisition month to measure LTV evolution.
- Acquisition ROI = First Purchase Value / CAC.
- Retention ROI = (LTV - First Purchase) / Retention Spend.
Deep Dive
Cohort Performance
Scatter plot of LTV vs CAC by cohort would go here.
Data Transparency
Full breakdown of the underlying data points for verification.
| Cohort | Acq Spend | Ret Spend | Inc LTV | Net ROI |
|---|---|---|---|---|
| Month 1 | ₹50,000 | ₹10,000 | ₹70,000 | 1.4x |
| Month 2 | ₹55,000 | ₹12,000 | ₹71,500 | 1.3x |
| Month 3 | ₹60,000 | ₹14,000 | ₹73,000 | 1.3x |
| Month 4 | ₹65,000 | ₹16,000 | ₹74,500 | 1.3x |
| Month 5 | ₹70,000 | ₹18,000 | ₹76,000 | 1.2x |
Methodology
How SpendSignal calculates Acquisition vs. Retention ROI
The Logic
Perform a **Customer Acquisition vs. Retention ROI** analysis.
1. Compare the efficiency (tROAS) of my acquisition-heavy channels vs. retention/remarketing channels.
2. Do we see higher marginal returns on finding new users or reactivating old ones?
3. Provide a capital allocation recommendation: '₹1 on retention beats ₹1 on acquisition by X%' (if supported by data).
Input Data Required
- Date Column
- Spend per Channel
- Revenue / Conversions
Output Deliverables
- Executive Dashboard
- Strategic Insights
- Downloadable PDF