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This is exactly what you get when you run your data.
Acquisition ROI vs Retention ROI
Compare the efficiency of acquiring new customers versus retaining existing ones. Find the optimal spend split.
Blended CAC
₹4500
Acquisition ROI
1.2x
Return on First Purchase
Retention ROI
4.5x
Return on Repeat Purchase
Speed Winner
Retention
Fastest Payback
Primary AnalysisLive Data
Main visualization of key metric drivers
Key Insights
- •Retention spend is 3.7x more efficient than Acquisition spend right now.
- •You are over-investing in new user acquisition relative to LTV realization.
- •Shift 15% of budget to Reactivation campaigns to improve blended ROAS.
Deep Dive
Cohort Performance
Scatter plot of LTV vs CAC by cohort would go here.
Data Transparency
Full breakdown of the underlying data points for verification.
| Cohort | Acq Spend | Ret Spend | Inc LTV | Net ROI |
|---|---|---|---|---|
| Jan | ₹50,000 | ₹10,000 | ₹70,000 | 1.4x |
| Feb | ₹55,000 | ₹12,000 | ₹65,000 | 1.1x |
Methodology
How SpendSignal calculates Acquisition vs. Retention ROI
The Logic
Perform a **Customer Acquisition vs. Retention ROI** analysis.
1. Compare the efficiency (tROAS) of my acquisition-heavy channels vs. retention/remarketing channels.
2. Do we see higher marginal returns on finding new users or reactivating old ones?
3. Provide a capital allocation recommendation: '₹1 on retention beats ₹1 on acquisition by X%' (if supported by data).
Input Data Required
- Date Column
- Spend per Channel
- Revenue / Conversions
Output Deliverables
- Executive Dashboard
- Strategic Insights
- Downloadable PDF