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This is exactly what you get when you run your data.
Channel Saturation & Diminishing Returns
Visualize the marginal efficiency of your spend. Know exactly when to stop scaling a channel.
Active Channels
5
Currently Spending
Saturated Channels
2
Crossed optimal point
Wasted Spend
₹35.0k
Spend with <1 ROAS
Reallocation Opp
₹0.5 L
Potential gain
Primary AnalysisLive Data
Main visualization of key metric drivers
Key Insights
- •Meta Ads have hit saturation. The last $10k spend generated only $8k in revenue.
- •Email marketing is over-frequency cap, annoying users without lift.
- •Opportunity: Move $20k from Meta to TikTok to capture unsaturated growth.
Deep Dive
Saturation Radar
Data Transparency
Full breakdown of the underlying data points for verification.
| Channel | Spend | Inc Revenue | Marginal ROAS | Saturation Score | Action |
|---|---|---|---|---|---|
| Meta | ₹80,000 | ₹160,000 | 0.80 | 85/100 | Stop |
| ₹40,000 | ₹120,000 | 2.50 | 40/100 | Scale |
Methodology
How SpendSignal calculates Channel Saturation Radar
The Logic
Generate a **Channel Saturation & Dimishing Returns Radar**.
1. Look at the Marginal ROAS (ROAD) for every channel.
2. Identify channels with flat or negative slopes (Saturation Points).
3. Explicitly list channels that are 'Dead but Funded' (spending beyond saturation).
4. Recommend immediate 'Stop-Spending' thresholds.
Input Data Required
- Date Column
- Spend per Channel
- Revenue / Conversions
Output Deliverables
- Executive Dashboard
- Strategic Insights
- Downloadable PDF