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This is exactly what you get when you run your data.
Marketing Incrementality
Isolate the true revenue uplift caused by your marketing spend, excluding organic and baseline sales.
Multivariate Regression with Holdout Groups
True ROAS
2.28x
Incremental Return
Incremental Rev
₹3.4L
Lift Generated
Unattributed Rev
₹0.6L
Halo Effect
Confidence
95%
Statistical Significance
Primary AnalysisLive Data
Main visualization of key metric drivers
Key Insights
Generated 2.28x True ROAS with ₹342,000 incremental lift.
Model Fit (R²):0.91
Total Spend:₹150,000
Logic Used
- Baseline Revenue calculated using historical organic trends.
- Incremental Lift = Total Revenue - Baseline Revenue.
- tROAS derived from pure incremental lift divided by ad spend.
Data Transparency
Full breakdown of the underlying data points for verification.
Channel Performance & Optimization
| Channel | Current Spend | Attributed Rev | Recommended | Optimization | iROAS (Current) | ROAD (Forecast) |
|---|---|---|---|---|---|---|
| ₹48.2K | ₹140.0K | ₹60.3K | +25% | 2.80x | 3.20x | |
| ₹48.2K | ₹91.7K | ₹36.2K | -25% | 1.90x | 2.15x | |
| Direct | ₹24.1K | ₹120.5K | ₹24.1K | 0% | 5.00x | 5.00x |
Model Transparency & DetailsR²: 88.0% | MAPE: 12.5%
| Date | Actual Revenue | Predicted | Residual (Diff) | Intercept | Facebook Contribution | Google Contribution | Direct Contribution |
|---|---|---|---|---|---|---|---|
| 11/22/2025 | ₹8,360 | ₹7,600 | ₹760 (10%) | ₹500 | ₹2,660 | ₹1,900 | ₹2,540 |
| 11/23/2025 | ₹8,444 | ₹7,676 | ₹768 (10%) | ₹500 | ₹2,687 | ₹1,919 | ₹2,570 |
| 11/24/2025 | ₹8,527 | ₹7,752 | ₹775 (10%) | ₹500 | ₹2,713 | ₹1,938 | ₹2,601 |
| 11/25/2025 | ₹8,611 | ₹7,828 | ₹783 (10%) | ₹500 | ₹2,740 | ₹1,957 | ₹2,631 |
| 11/26/2025 | ₹8,694 | ₹7,904 | ₹790 (10%) | ₹500 | ₹2,766 | ₹1,976 | ₹2,662 |
Methodology
How SpendSignal calculates Marketing Incrementality
The Logic
1. Calculate True ROAS vs Last-Touch ROAS.
2. Determine the Incrementality Score for each channel.
3. Provide specific budget reallocation recommendations to maximize total revenue.
Input Data Required
- Date Column
- Spend per Channel
- Revenue / Conversions
Output Deliverables
- Executive Dashboard
- Strategic Insights
- Downloadable PDF