Risk & Resilience Engine

Not All Revenue is
Created Equal.

Distinguish between Structural Revenue (Brand, Organic, Loyal) and Stimulated Revenue (bought with ads/promos). If you stopped spending today, how much revenue would stick?

The "Top-Line" Trap

Most founders celebrate total revenue growth. But if that growth is 90% "Stimulated" (reliant on Facebook Ads and 20% OFF coupons), your business is incredibly fragile. You aren't building a brand; you are renting revenue from Mark Zuckerberg.

Visualize Your Revenue Fragility

Our model separates your revenue streams to calculate a Fragility Score.

Revenue Quality & Fragility Index

Analyze the sustainability of your revenue streams by distinguishing between structural, stimulated, and artificial growth.

Structural Equation Modeling (SEM)
Total Revenue
₹0.25 Cr

Last 30 Days

Structural (Baseline)
55%

Brand & Repeat driven

Stimulated (Ad-Driven)
35%

Dependent on Spend

Artificial (Promo)
10%

Discount driven

Fragility Score
45

0-100 (Lower is Better)

Primary AnalysisLive Data
Main visualization of key metric drivers
Key Insights
  • •Fragility Score is 45/100. Lower is better.
  • •55% of revenue is structural (high quality).
  • •Calculated by separating baseline sales from ad-driven and promo-driven spikes.
Logic Used
  • We decompose revenue into 3 streams using regression:
  • 1. Structural: Baseline sales unrelated to short-term marketing.
  • 2. Stimulated: Sales highly correlated with paid media spend.
  • 3. Artificial: Sales spikes during discount windows that do not persist.
Deep Dive

Stress Test Simulator

Spend Cut-0%
Revenue Risk
-0.0%
Margin Gain
+0.0%
Data Transparency
Full breakdown of the underlying data points for verification.
DateActual RevBaseline (Organic)Incremental (Paid)Artificial (Promo)Residual
Month 1₹229,166.667₹114,583.333₹72,916.667₹41,666.667₹0
Month 2₹212,479.785₹116,875₹85,188.119₹10,416.667₹0
Month 3₹215,760.587₹119,166.667₹86,177.254₹10,416.667₹0
Month 4₹238,099.667₹121,458.333₹74,974.667₹41,666.667₹0
Month 5₹196,046.63₹123,750₹61,879.964₹10,416.667₹0
Month 6₹195,390.688₹126,041.667₹58,932.354₹10,416.667₹0
Month 7₹238,841.857₹128,333.333₹68,841.857₹41,666.667₹0
Month 8₹223,539.388₹130,625₹82,497.721₹10,416.667₹0
Month 9₹230,678.141₹132,916.667₹87,344.808₹10,416.667₹0
Month 10₹255,801.728₹135,208.333₹78,926.728₹41,666.667₹0
Month 11₹212,899.692₹137,500₹64,983.025₹10,416.667₹0
Month 12₹208,541.809₹139,791.667₹58,333.476₹10,416.667₹0

Structural vs. Stimulated

Structural revenue dictates your valuation multiple. Stimulated revenue just pays the bills (sometimes).

Fragility Stress Test

Simulate a "Meta Crash" scenario. If ad costs double overnight, do you stay profitable?

Quality of Earnings

The metric private equity firms look at first. Prove that your growth is organic and durable.

How resilient is your growth?