The "Top-Line" Trap
Most founders celebrate total revenue growth. But if that growth is 90% "Stimulated" (reliant on Facebook Ads and 20% OFF coupons), your business is incredibly fragile. You aren't building a brand; you are renting revenue from Mark Zuckerberg.
Visualize Your Revenue Fragility
Our model separates your revenue streams to calculate a Fragility Score.
Revenue Quality & Fragility Index
Analyze the sustainability of your revenue streams by distinguishing between structural, stimulated, and artificial growth.
Last 30 Days
Brand & Repeat driven
Dependent on Spend
Discount driven
0-100 (Lower is Better)
- •Your 'Structural Revenue' is healthy at 65%, indicating strong brand equity.
- •Promo-driven 'Artificial Revenue' spiked in Q3, but didn't lead to retention.
- •Cutting spend by 20% would only impact 8% of total revenue (low fragility).
Stress Test Simulator
| Date | Actual Rev | Baseline (Organic) | Incremental (Paid) | Artificial (Promo) | Residual |
|---|
Structural vs. Stimulated
Structural revenue dictates your valuation multiple. Stimulated revenue just pays the bills (sometimes).
Fragility Stress Test
Simulate a "Meta Crash" scenario. If ad costs double overnight, do you stay profitable?
Quality of Earnings
The metric private equity firms look at first. Prove that your growth is organic and durable.