Bayesian Hierarchical Elasticities

Bayesian Hierarchical Elasticities

Borrow strength across SKUs and regions to estimate price sensitivity for sparse data products.

Live Report Preview

Interact with the mock decision board below.

Elasticity Forest Plot (with Uncertainty)
Category Hierarchy Sensitivity
Prior vs Posterior Distribution
Price Waterfall (Global)
Elasticity Stability Over Time

Methodology & Governance

Transparent assumptions for CFO auditability.

Core Assumptions

  • Elasticities follow a normal distribution within categories
  • Exchangeability of SKUs within groups

Data Requirements

  • SKU Groups12 Categories
  • Regions4 Major Zones

Key Features

Log(Price)Log(Price_Lag1)Hierarchy_IDPromo_Flag

Watchlist (Failure Modes)

  • Category definitions do not match consumer perception
  • Violating exchangeability (outlier SKUs)

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