Causal Price Impact (Double ML)

Causal Price Impact (Double ML)

Isolate the true causal effect of price changes by controlling for confounders like seasonality and inventory.

Live Report Preview

Interact with the mock decision board below.

Cumulative Incremental Lift vs Control
Heterogeneous Effects (CATE) Distribution
Covariate Balance (Pre/Post Weighting)
Price Waterfall (Global)
Robustness to Hidden Bias

Methodology & Governance

Transparent assumptions for CFO auditability.

Core Assumptions

  • Unconfoundedness (no hidden common causes)
  • Stable Unit Treatment Value (SUTVA)

Data Requirements

  • Treated Units15k Sessions
  • Control Units12k Sessions

Key Features

SeasonalityInventory LevelCompetitor PriceMarketing Spend

Watchlist (Failure Modes)

  • Unobserved confounder (e.g., offline ads)
  • Spillover effects between treated/control

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