SpendSignal
Founder, SpendSignal

Sachin Uppal

Operator first. Sachin has spent $100M+ of other people's marketing money, and learned the hard way that most dashboards flatter the channel that reports them.

Sachin builds at the intersection of growth, data and AI, and founded SpendSignal so founders, CMOs and performance teams can see what their marketing actually causes, with honest uncertainty, before they move the next rupee.

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Sachin Uppal
Hosts
Hard Questions · Revenue Compound Loops
$100M+
marketing spend managed
$250M+
revenue generated
60+
D2C founders mentored
12+
platforms launched
Why SpendSignal

“Six dashboards, six winners, one sale.”

Running acquisition at scale, every platform claimed the same customer, and the budget meeting became an argument about whose number to believe. SpendSignal answers the question underneath: what did the marketing actually cause, what will the next rupee earn, and where is the evidence too thin to decide?

The journey

Built a $2.5B+ gaming revenue engine

Games24x7 · RummyCircle and My11Circle

Led user acquisition and attribution for some of India's largest gaming platforms: viral loops, new-user funnels and the A/B testing culture behind them.

$100M spent, $250M+ generated

Performance marketing across 12+ industries

Ran media for FMCG, e-commerce, D2C, gaming and healthcare brands, using mix modelling and full-funnel measurement rather than platform ROAS alone.

Mentored 60+ D2C founders

D2C Insider · strategic growth mentor

Worked with founders on CAC, funnels and retention, including brands that went on to Shark Tank.

Launched 12+ platforms from scratch

Community, commerce, gaming, gifting, education

From NexoCircle to BuilderPick: build fast, test, scale, repeat.

$500K raised, $5M GTV, 12-person team

Lean operating

Proof that a small team with tight feedback loops can outrun bigger ones.

Founded SpendSignal

Incrementality and decision intelligence

Every dashboard Sachin had ever used claimed credit for the same sale. SpendSignal exists to measure what marketing actually causes, and to say how sure it is.

40+ brands, $100M+ in spend

We have managed campaigns for these companies

  • ITC Limited
  • Veet
  • Johnson & Johnson
  • Kellogg's
  • PediaSure
  • Olay
  • Oral-B
  • Charlie Banana
  • Wella Professionals
  • Maggi
  • Prega News
  • Maybelline
  • McCain
  • Pampers
  • Philips Avent
  • Similac
  • Nestlé Lactogrow
  • Dyson
  • Motorola
  • Lenovo
  • Dell
  • Samsung
  • Amazon
  • 1mg
  • Wipro
  • HealthifyMe
  • Meta
  • Games24x7
  • RummyCircle
  • My11Circle
  • TripsyGames
  • TripsyRummy
  • TripsyPoker
  • ClassicRummy
  • Nazara Group
  • Convotrack
  • Convosight
  • NexoCircle
  • D2C Insider
  • Solarium
  • Dyulabs
  • GT Group India
  • The Guardian Group
  • ThriveCo
  • Anveya
  • Vriksha Health
  • Wipro Healthcare IT
  • National Instruments
  • Tech Mahindra

Recognition

  • REX Karamveer Global Fellowship
    United Nations · recognition for social entrepreneurship
  • Business leadership training
    Harvard Business School and IIM Calcutta
  • Angel investor
    25+ startups
  • D2C growth mentor
    60+ founders coached

Listen

Hard QuestionsFive questions your dashboards can't answer, worked through with performance leaders.Listen Revenue Compound LoopsShort episodes on the numbers marketers trust, and what they hide.Watch the series

Stop optimizing numbers that lie.

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