Marketing Science
In 30 Seconds.
Bite-sized visual stories to help you master incrementality, spot attribution lies, and scale confidently.
What Is Incremental ROAS?
Your ROAS might look great. That doesn’t mean it worked.
Why ROAS Lies
ROAS is lying to you. Not because the math is wrong. Because the question is.
Attribution vs Incrementality
One measures correlation. The other measures causation. See the difference.
SpendSignal vs GA4
GA4 tracks events. SpendSignal measures incremental revenue. See the difference.
What Are Marginal Returns?
Your best channel eventually stops working. Understand diminishing returns.
Why Retargeting Looks Amazing
Retargeting always wins on ROAS. That doesn’t mean it grows the business.
GA4 Can't Measure Incrementality
Why the world's most popular analytics tool is blind to the world's most important metric.
Reallocation vs Optimization
Tweaking ads gets you 5%. Moving budgets gets you 50%. Learn the difference.
Branded Search Isn't Growth
Why paying for your own name inflates your ROAS but doesn't grow your brand.
How SpendSignal Reallocates Budget
See the platform in action. From data ingestion to budget recommendation in 3 steps.