Your ROAS might look great.
That doesn’t mean it worked.
Most dashboards reward
who touched the conversion.
They don’t tell you
who caused the revenue.
That’s where
Incremental ROAS comes in.
Incremental ROAS measures
revenue that would not exist
without a channel.
Traditional ROAS = credit
Incremental ROAS = impact
High ROAS can mean
demand capture, not growth.
Incremental ROAS shows
what actually moved revenue.
Understand Incremental ROAS
and why it changes decisions.
See how Incrementality works.