GA4 shows you conversions.

SpendSignal shows you impact.
✕

GA4 tracks events

and assigns conversion credit.
✕

It’s great for

execution and diagnostics.
✕

But credit ≠ causation.
✕

SpendSignal measures

incremental revenue.
✕

It models what would

have happened without the spend.
✕

That’s why GA4

can’t answer budget questions.
✕

SpendSignal exists

for allocation and governance.
✕

Compare SpendSignal vs GA4.
✕
Compare Tools

Understand Attribution Bias.
✕
Understand Bias